The majority of search engines users are more likely to click on one of the top 5 suggestions in SERPs. To take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions.
Users trust search engines and having a presence in the top positions for the keywords the user is searching increases the web site’s trust.
SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter or other social media channels.
SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.
While paid advertising, social media and other online platforms can generate traffic to websites, search engines drive the majority of online traffic. Organic search results cover more digital real estate, appear more credible to savvy searchers and receive way more clicks than pay-per-click (PPC) advertisements. For example, of all US searches, only about 2.8% of people click on paid advertisements. SEO has 20 times more traffic opportunity than PPC on both mobile and desktop.